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WebOps • Digital Marketing • Growth
Hi, I'm Yashwant — a results-driven WebOps & Growth specialist.
14+ years building and operating high-impact websites, SEO programs, paid acquisition, and analytics stacks for global brands.
My Digital Stroll
Professional Journey from SEO to Digital Project Management
2021–Present
Scholastic International (Enterprise-grade WebOps & Technical SEO)
Project Coordinator — Web Operations & Digital Marketing
Owning WebOps + Technical SEO across multi-region sites (APAC, India, EMEA): governance, release cadence, CI/CD collaboration, Core Web Vitals, analytics instrumentation, and search readiness at scale.
2014–2017
Scholastic International
Project Lead — Web Operations & Digital Marketing
Unified SEO, performance, analytics, and platform health under structured workflows and governance. Introduced release discipline and regional performance readiness.
2012–2014
Scholastic International
Sr. Web Operations Specialist
Shifted from marketing execution into platform reliability: release management, uptime, security, CMS operations, and performance measurement for large multi-site setups.
2011–2012
Netsmartz Infotech
Project Lead — SEM
Led SEO + Paid Search for 17+ international clients: strategy, budgets, testing, reporting, and tight coordination with dev/WebOps for accurate tracking and conversion architecture.
2010–2011
Sapphire Infomatique
Team Lead / Sr. SEO Executive
Managed SEO team operations and client delivery across multiple industries, driving on-page/off-page optimization and reporting accountability.
2009
Technology Bot
SEO Executive
Foundation in keyword research, on-page optimization, analytics setup, and link-building — establishing execution discipline and measurement habits.
My Philosophy and Approach
Successful platforms aren’t accidents—they emerge when technology, experience, and strategy move in alignment. I combine the breadth of WebOps with the depth of Technical SEO and performance governance to help organizations:
- Scale digital platforms without creating operational bottlenecks.
- Improve search visibility by strengthening technical foundations.
- Reduce platform risk by tightening workflows, governance, and QA.
- Build digital ecosystems, not standalone pages.
- Transform marketing goals into technical execution capabilities.
Rather than fixing SEO at the content layer, I embed SEO at the architectural layer — where structural equity, crawlability, indexing quality, site stability, and performance maturity begin.
Architecture-first SEO
WebOps Governance
Performance Maturity
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What Makes My Work Different
Most SEO initiatives fail not due to lack of expertise, but because execution isn’t aligned with platform reality. I work beyond individual tasks and tactical fixes — I help teams mature their operational posture.
Layered FocusStrategy
Search readiness, platform governance, and scalable architecture that sets the ground for sustainable growth.
Execution
Technical SEO, performance optimization, clean builds, and UX alignment tied to measurable outcomes.
Operations
DevOps & WebOps alignment, CI/CD readiness, QA discipline, and change control to prevent regressions.
Growth
PPC + SEO + content operating together for compounding gains, not channel silos.
Optional: Operating model / “Strategy → Execution → Ops → Growth” visual (21:9)
My Educational & Professional Background
Educational Foundation
- B.Tech in Computer Science Engineering
- Early exposure to networking, web architecture, and systems fundamentals.
- Specialized into digital platforms during internship and early roles.
Core areas that shaped my approach:
- Data structures & architecture logic
- Web infrastructure & hosting layers
- Interaction of code + performance + indexing
- Analytics, measurement, and feedback models
Systems Thinking
Measurement-first
Search-by-Design
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Tools, Frameworks & Platforms I Work With
To deliver full-lifecycle performance improvements, I operate across multiple layers.
🛠 Technical SEO & Web Performance
- Screaming Frog, Sitebulb, DeepCrawl
- Google Search Console, Bing Webmaster Tools
- Semrush, Ahrefs, Moz, Keyword Insights
- Core Web Vitals tools & Lighthouse
- Schema / structured data frameworks
- Log-file indexing diagnostics
- IA restructuring & crawl-budget modeling
Optional banner image: Tools collage (16:10)
🛠 WebOps / DevOps Alignment
- Git-based deployment workflows
- CDN: Cloudflare, Akamai, Fastly
- CI/CD coordination (even if not building pipelines)
- Versioning & release governance
- Multi-environment scaling (staging → production)
- CMS migration & rollout frameworks
🛠 CMS & Web Platforms
- WordPress (enterprise-grade architecture)
- Drupal, Joomla
- Headless (Contentful / Strapi)
- Shopify & WooCommerce
- Laravel / custom PHP
- React & Next.js ecosystems
🛠 Wireframing & UX Alignment
- Figma / Adobe XD (UX governance reviews)
- Information architecture modeling
- Page templates aligned to performance
- Navigation & taxonomy redesign for indexing depth
🛠 PPC, Analytics & Paid Growth
- Google Ads (Search, Display, PMax, Brand Lift)
- Meta Ads (as relevant)
- Conversion tracking: GTM, GA4
- Landing page experience optimization
- PPC × SEO hybrid acquisition planning
- ROAS- and intent-aligned campaigns
Where I Create Impact
I don’t optimize only rankings or campaigns — I strengthen digital infrastructure so growth is repeatable, not accidental.
Platforms & Scenarios
- Multi-site & multi-region enterprise platforms
- Education & publishing ecosystems
- Government-linked platforms
- Regional expansions & localization rollouts
- Website migrations & rebuilds
- SEO restructuring during redesign / replatforms
Selected Contributions
- Scholastic (Asia): Technical SEO + WebOps + performance governance
- BuildMySG: Platform readiness, IA restructuring, tracking
- DuckLearning: UX + content alignment, SEO, platform maintenance
- …and several multi-site advisory engagements
Optional image: map of regions / logos montage (16:10)
Why WebOps Matters for SEO & Marketing
Most “SEO problems” are operational discipline problems disguised as ranking issues.
| The Symptom | The Real Cause |
|---|---|
| Rankings dropping | Deployments breaking structure |
| Slow pages | Hosting misconfigurations and render debt |
| Content not indexing | Crawl-jam from architecture debt |
| Traffic plateau | Lack of platform & governance maturity |
| PPC low ROAS | Ad → landing mismatch, not keyword failure |
Until WebOps is aligned, SEO growth will always have a ceiling.
What I Do Today
- Achieve technical SEO readiness at scale
- Improve platform uptime, performance & release discipline
- Strengthen governance & operational workflows
- Implement scalable architecture for future-proof growth
- Combine PPC + SEO for intent-led acquisition
- Improve multi-site / multi-region consistency
This isn’t done through fragmented fixes — but through system-level improvement.
Optional image: delivery model / dashboard preview (16:10)
My Core Services
1) Web Operations & Governance
- Digital infrastructure assessment
- Performance governance models
- Release workflow discipline (staging → QA → production)
- Operational resilience & continuity
2) Technical SEO at the Architectural Layer
- Crawl-depth modeling
- Indexation control architecture
- Site structure & taxonomy optimization
- Core Web Vitals + rendering strategy
- Schema & entity alignment
3) PPC + Conversion Architecture
- Search-intent keyword strategy
- Landing page performance optimization
- Analytics + business metrics integration
- Lead flow & attribution clarity
- High-intent demand capture
4) Platform Strategy & Advisory
- CMS migration strategy
- Replatforming risk mitigation
- Multi-region SEO readiness
- Governance for multi-team delivery
Principles I Work By
Clarity before execution
Governance before scale
Indexability before content
Architecture before analytics
Operational consistency before growth
Long-term maturity over short-term hacks
Let’s Connect
Strengthen Website Operations • Improve Technical SEO • Align PPC + SEO • Raise platform maturity & growth readiness
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