Overview

Duck Learning is a leading distributor of LEGO® Education and STEM robotics products in Singapore, supplying schools, educators, and STEM learners with learning kits, robotics equipment, and training resources. The business required a powerful digital commerce platform that could support online sales, CRM-driven lead management, custom shipping workflows, promotional campaigns, and membership features linked to FLL (First LEGO League) eligibility.

Client:
Duck Learning
Industry:
Lego Education Industry
Services:
Web Development, Webflows and development, Payment,CRM and other API integration

Project Objectives & Core Requirements

  • Build a modern, scalable eCommerce platform for LEGO product sales for Singapore market users.

  • Implement PayPal payment integration for secure online transactions.

  • Integrate Salesforce CRM for order, customer, and lead synchronization.

  • Implement custom coupons and promotional campaign system.

  • Create a Central Lead Management Dashboard for inquiry and form submission tracking.

  • Develop custom shipping rules based on location, cart weight, product type, and school/retail ordering.

  • Implement FLL Membership Card eligibility system valid for 1 year, linked to event or product purchase.

  • Design an intuitive UI/UX for students, parents, and institutional buyers.

  • Improve conversion rate and automate follow-up & sales processes.

Challenge

  • Complex product structure and bulk educational ordering logic

  • Synchronizing WooCommerce customers & orders with Salesforce CRM

  • Implementing a flexible shipping engine for schools vs retail buyers

  • Capturing leads from multiple entry points with tracking & segmentation

  • Designing an automated 1-year FLL membership validation & renewal reminder system

Solution

Component Technology
Platform WordPress + WooCommerce
CRM Salesforce Integration (API Based)
Payment PayPal
Lead Dashboard Custom WordPress Module
Membership Cards Custom PHP Plugin
Custom Shipping Rules WooCommerce + Custom Code
Email Alerts SMTP + Email Automation
Hosting Optimized VPS + CDN + Cache

WooCommerce Online Store:

  • Product browsing with structured categories

  • Rich product information, SKU inventory management

  • Customer dashboards with order tracking & history

Salesforce CRM Integration:

  • Auto-sync of orders, customers, leads, and contact forms

  • Lead lifecycle tracking for education institutions

  • Lead listing, filtering, notes, tags & follow-up tracking

  • Export to Salesforce or CSV

  • Lead source analytics (web campaigns, downloads, contact forms, events)

Custom Shipping Rules

Custom logic was implemented to support varied shipping models such as:

Rule Type Usage
Weight-based shipping For bulky robotics kits
Free shipping threshold For orders from schools or above certain purchase value
Postal code-based shipping rates Regional & local pricing
Product-specific restrictions Heavy packages or accessories handled differently
Pickup option for institutional orders Reduces shipping delays & cost

This significantly improved order handling accuracy and user experience.

Coupons & Promotional Rules:

  • Seasonal event campaigns (STEAM fairs, back-to-school)

  • Category-specific discounts

  • Partner school & educator discount codes

PayPal Payment Gateway Integration:

  • Secure transaction management

  • Real-time order and payment update sync

FLL Membership Card Eligibility System (Valid for 1 Year)

  • A custom module was developed to validate digital FLL Membership Cards with:
  • Unique membership ID and QR code
  • Name, membership level, and expiration date
  • Auto eligibility assignment after event or product purchase
  • Automated renewal email reminders 30 days before expiry
  • Admin panel to manage and verify active/inactive members
  • This supported First LEGO League participation workflow and strengthened user engagement.

Results

Benefit Impact
Centralized eCommerce + CRM system Operations simplified and automated
Lead Dashboard implemented Faster follow-ups & higher conversion rate
Custom shipping configuration Reduced manual shipping management
Automated FLL membership Increased participant retention & loyalty
Coupons & campaigns Higher sales during promotional periods
PayPal checkout Reduced cart abandonment, increased trust

Quantified Improvements

  • 70% reduction in manual order & sales handling workload

  • 40% faster lead follow-up response time

  • Increase in returning customers due to membership loyalty

Conclusion

The Duck Learning digital commerce platform transformed manual purchasing processes into a highly automated, customer-centric online ecosystem. With WooCommerce, Salesforce integration, PayPal payments, custom shipping rules, FLL membership automation, and a robust lead management dashboard, the organization gained operational efficiency, enhanced customer journey, and increased revenue potential.

This project demonstrates expertise in eCommerce engineering, CRM automation, custom business logic development, shipping rule automation, and membership systems, creating a future-ready platform aligned with business goals.

Project Highlights

  • Complete WooCommerce eCommerce platform

  • Salesforce CRM order & customer sync

  • Custom Lead Capturing Dashboard

  • Custom Shipping Rules & delivery automation

  • Seasonal coupon & promotional system

  • FLL Membership Card eligibility valid for 1 year

  • PayPal integration & secure checkout

  • Performance optimization & modern responsive design