Overview

Chillothrills Tour & Travels is a growing travel company offering customized tour packages, group travel, adventure trips, corporate travel solutions, and destination services across multiple regions. The brand focuses on providing seamless travel experiences through personalized support and curated travel itineraries.

Client:
Chillothrills
Industry:
Tour & Travels
Services:
Website design, SEO, Social Media
Via:
chillothrills.com

Project Requirements

The client required a modern digital platform to showcase travel packages and improve lead generation efficiency. The core goals included:

  • Develop a mobile-responsive WordPress CMS website for easy management of trips, destinations, blogs, and offers.

  • Create a visually appealing UI aligned with travel experience branding.

  • Implement structured package listings with search and categorization.

  • Enable online inquiries and customizable trip request forms.

  • Integrate Mailchimp for newsletter subscription and automated email campaigns.

  • Connect inquiry forms with Salesforce CRM for lead tracking and sales pipeline automation.

  • Optimize the website for SEO and faster page load performance.

  • Ensure secure architecture with backups, SSL, and spam protection.

Challenges

  • Managing a large and diverse number of tour packages with varying itineraries, pricing, and inclusions.

  • Ensuring smooth synchronization between WordPress forms and Salesforce without losing lead data.

  • Designing an intuitive UI that reduces drop-offs and improves conversions from landing to inquiry.

  • Integrating automated email subscription flows through Mailchimp while maintaining GDPR compliance.

  • Delivering high page performance despite heavy visual content like destination images and trip galleries.

Solutions

1. WordPress CMS Development

  • Built a custom theme optimized for speed, responsive layout, and immersive visuals.

  • Implemented custom post types for Tour Packages, Destinations, Testimonials, and Blogs enabling easy content updates without development support.

  • Added advanced filtering for package type, duration, budget, and location for improved user experience.

2. Lead Capture Optimization

  • Designed interactive multi-step inquiry forms to reduce fatigue and increase submissions.

  • Integrated forms with Salesforce CRM for instant lead sync to pipeline and automated follow-up tasks.

  • Connected newsletter subscriptions and downloadable itineraries with Mailchimp automated campaign flows.

3. Performance, Security & SEO Improvements

  • Enabled caching, image optimization (WebP), and CDN for improved loading speed.

  • Installed SSL certification, reCAPTCHA, and scheduled cloud backups.

  • Structured on-page SEO with optimized metadata, schema markup, and fast-loading landing pages.

Impact & Results

  • 35% reduction in bounce rate through improved navigation and responsive UX.

  • 60% improvement in qualified leads due to integrated CRM + automation.

  • 50% faster page speed after optimization and CDN enhancements.

  • Significantly increased email subscriber base through Mailchimp funnel integration.

  • Higher ranking for key destination and tour-related search terms.

Conclusion

  • The redesigned WordPress platform transformed Chillothrills Tour & Travels into a high-performing digital business engine with measurable improvements in engagement, lead generation, and retention. Integration with Salesforce and Mailchimp helped automate marketing and sales operations, enabling the company to scale more efficiently and deliver a seamless customer journey.